"Philips Hue is based on ZigBee LightLink, a low-power, safe, and reliable technology to control your lights. New features and improvements are continuously add

"Philips Hue is based on ZigBee LightLink, a low-power, safe, and reliable technology to control your lights. New features and improvements are continuously added to the system to make it even more useful. Software and firmware updates can be done wirelessly and directly to your lights. The Philips Hue system can be easily integrated with other ZigBee-based systems for additional home automation." http://www2.meethue.com/en-gb/about-hue/what-hue-is/ http://www2.meethue.com/en-gb/about-hue/what-hue-is/ That phrase was up there before the DRM, during the DRM, and now after the DRM. So yes, they were advertising the functionality. They openly tested and added 3rd party bulbs to be controllable by the system in the past: https://twitter.com/tweethue/status/567368692452048896 https://twitter.com/tweethue/status/567368692452048896 They were advertising it and committing open actions to support 3rd party bulbs. The community interpreted their actions as shit rightfully.