3 ms·
I've heard this same concept before and it comes across to me as a bit of a fallacy. I may have misunderstood the idea but to me the argument misses the point.
by mouzogu 11y ago
I've heard this same concept before and it comes across to me as a bit of a fallacy. I may have misunderstood the idea but to me the argument misses the point. In order to have 1000 true fans, how many "regular" fans must one have?
The article even says, "ONLY" 1,000 true fans which seems to be a way of making the idea within reach of the everyday layman/procastinating wantrepreuner.
I would argue that to get 1,000 true fans your work has to be brilliant to a point of gaining a kind of religious zeal within a small number of a much larger audience.
This is just my opinion though.
- lmm 11y agoAs an animé fan I was surprised how low the "Manabi Line" is. Less than 3000 sales is about break-even, and that's for a production that was the work of many people (the Japanese model is (generalizing broadly) to sell more expensive products to dedicated fans; CDs can be around $30 (but are often "deluxe" versions with lots of special features) and in the case of animé a single DVD can be $60 and a series will be spread across 4 or more volumes). So I think there is a sustainable business model where, rather than trying to go mass-market, you sell a specialized product to a much smaller number of very dedicated fans.