Mmm, the HN affluent community with 820 credit scores and dual-six figure incomes probably won't see much value from this as it stands. But, I see it as jumping

Mmm, the HN affluent community with 820 credit scores and dual-six figure incomes probably won't see much value from this as it stands. But, I see it as jumping point - one more layer of transparency that Google can potentially offer us. Previously, shopping around for car insurance was a pain. Now, I don't have to deal with some guy who's making commission (which isn't bad) on some products but not others (which is bad). I can go to Geico, Progressive and a few other sites-- immediately get quotes-- compare them, and in under 30 minutes I'll have a car insured. Every step of the process was transparent, and I didn't have to deal with a salesman. My parents walked my sister and brother-in-law through the process of getting a mortgage underwritten for their condo as a wedding gift. It involved so much BS such as documentation of employment despite the fact that my father has been receiving faculty checks from the same institution in Cambridge direct-deposited to same bank for more than two decades. Hopefully Google will "Geico" this up and by the time I decide to purchase a condo or home, I don't have to deal with the same tedium that they did. That being said, I hold my personal money at a credit union (Alliant, it's the New INGDirect![1]) because hey, I'd rather support them than Bank of America. The business house bank is with a local bank, again, because my co-partners and I would much rather keep a balance with a small-ish business rather than a conglomerate who exploits poor people and college kids with ridiculous compound overdraft fees. [1] https://www.alliantcreditunion.com/ https://www.alliantcreditunion.com/ Post CapitalOne360, INGDirect has been on a steady decline. I'm now a happy customer. If you happen to be :cough: a former employee of any of the companies within the co-op, you can make an account. Support them or your local CU.