Whether you like it or not, Silicon Valley startups do have a habit of overemphasizing the tech aspects of their companies to get the best talent. It isn't a ba

Whether you like it or not, Silicon Valley startups do have a habit of overemphasizing the tech aspects of their companies to get the best talent. It isn't a bad strategy, considering that it makes sure that your business or service isn't susceptible to a technologically superior startup showing up and providing the same services. It is indeed true that there isn't anything groundbreaking about Airbnb or Zenefits (at least technologically). Uber has disrupted the way we travel using technology. Though it isn't as complex as Google, it is still a valid disruption using tech. Well, it isn't always true that unicorns are easy to outcompete. I could argue that Amazon (not AWS) isn't anything special either. The point of a unicorn isn't to develop complex tech. At scale, these companies are hard to beat.