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I would wager outdoor enthusiasts were always their primary consumer market. Who do you think bought a GPS 10 years ago?
by justinator 11y ago
I would wager outdoor enthusiasts were always their primary consumer market. Who do you think bought a GPS 10 years ago?
- scott_karana 11y agoTen years ago, sure. In the intervening period, car GPS was likely their biggest seller. Now, that market is fading again. Sure, they're back to their core audience, but it's a much smaller one than they've become accustomed to.