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I believe CurrentC's (Paydiant's) QR code tokenization works the same as you've described Apple Pay tokenization - the merchant POS does not see any payment inf
by prplhaz4 11y ago
I believe CurrentC's (Paydiant's) QR code tokenization works the same as you've described Apple Pay tokenization - the merchant POS does not see any payment info other than a one-time-use token.
This was another decent teardown of Paydiant's Subway app - but it looks like someone high up has had some of the code redacted :)
http://randywestergren.com/reverse-engineering-the-subway-android-app/ http://randywestergren.com/reverse-engineering-the-subway-an...
Functionally, it looks like CurrentC only has two advantages over *Pays - loyalty integration and big box retailer backing. Not likely enough, but will be interesting to see how it plays out in the lower end market where a flagship device is not required...
- gergles 11y agoThe checking account number listed in the screenshot is also printed on the receipt, so they don't appear to be tokenizing from a casual inspection.
- prplhaz4 11y agoI have worked with APIs in the past that would only make masked account numbers or last 4 digits available. Stripe is a great example - after the initial card is created, everything is tokenized, and they only allow you to pull the last 4 digits as an identifier.
- ascagnel_ 11y agoAs far as loyalty integration, there is some of that in Apple Pay -- it supports my local supermarket and drug store (Wegman's and Walgreen's, respectively).
- prplhaz4 11y agoAny chance you can point me to a good demo? I haven't seen a good single-scan loyalty/payment demo for ApplePay yet, and the SamsungPay demo seems to imply it but isn't very clear...
- MBCook 11y agoThat's new with iOS 9, it wasn't possible when Apple Pay launched. I wasn't aware anyone was using it yet. That's neat.
- coleca 11y agoLoyalty integration is already being integrated into ApplePay. Walgreens went live with it today. Kohls also announced support for their house-brand credit / loyalty card. The retailers are going to find that their "loyal" customers are much more loyal to their iPhones and Android phones then they are to the retailer's brand. Consumers like the loyalty programs because they are a benefit to them (lower prices without clipping coupons and points programs such as .10 off a gallon of gas for every $100 purchased in store). The consumer isn't interested in helping the retailer build a database about their habits for "targeted marketing". Most people if left to think about it, find the programs creepy and would actively use any alternative if it was just as convenient as having the little card on their keychain. That's not even to mention the ridiculous amount of barriers CurrentC will have asking for people's bank accounts from the same retailers (Target, Home Depot, etc.) that lost their credit card information. At least with the credit cards the consumer is protected. Not so much with their checking accounts.
- jszumski 11y agoEven if the transaction itself is tokenized, CurrentC controls the metadata and can allow MCX retailers access to that database after the fact. Apple on the other hand doesn't offer that type of access to anyone outside the company (if they store it at all).
- prplhaz4 11y agoMore secure payment systems like CurrentC also employ tokenization to enhance user privacy and security throughout the payment process. This means that merchants are never given an actual bank account number, instead they are given a one-time use token that can be redeemed by a payment processor as if it was a valid bank account number.