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But that is why Apple is so popular. They are a marketing monster! They sell a "lifestyle" and they do it extremely well. They tell you to "Think Different" (a
by njharman 11y ago
But that is why Apple is so popular. They are a marketing monster! They sell a "lifestyle" and they do it extremely well. They tell you to "Think Different" (as long as it means buying an apple product). They tell you one button is easy and the best. They tell people what to think and (some) people think that.
- seanmcdirmid 11y agoYet they spend less on marketing then most major tech companies. One could just argue they spend their marketing budget well, but you have to wonder.
- kbenson 11y agoLess as a percentage of gross income, or less in total dollars?
- seanmcdirmid 11y agoBoth. Apple is infamous for its anemic marketing budgets; e.g. http://www.engadget.com/2013/11/04/apples-advertising-budget-dwarfed-by-microsoft-and-samsung/ http://www.engadget.com/2013/11/04/apples-advertising-budget...
- TeMPOraL 11y agoThey spend just maintenance level. Tech press and media does the marketing for them.