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For #1, it depends on the audience a lot, I think. I don't think they're even going for the quasi-craft segment in the case of the specific beers you list, but
by _delirium 11y ago
For #1, it depends on the audience a lot, I think. I don't think they're even going for the quasi-craft segment in the case of the specific beers you list, but for the summer-on-the-beach crowd (and they're pretty successful in that setting). The intended competitors of Blue Moon aren't craft beers; it's squarely aimed at InBev's Hoegaarden brand, introduced because MillerCoors needed something to compete with InBev in that category.
- corysama 11y agoAlso, I'm starting to see semi-big labels come out with fairly decent original crafty beers such as Sierra Nevada's Narwhal and New Belgium's La Folie. These are definitely not repackaged ShockTop and they are doing a fair job of competing with smaller brews for tap space at beer snob bars.