7 ms·
Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad b
by JustSomeNobody 11y ago
Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix.
Consumers are tired of big, slow web sites with intrusive ads (non-intrusive, people seem to be more ok with).
Web pages need to go on a diet. Lighten the size of the frameworks. Don't use so many hi-res images (and heck, what ever happened to text only pages!? They can be gorgeous too!). Use more sensible advertising. Just generally optimize the size and speed of the web page.
- ori_b 11y ago> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix. I remember people talking about this since the late 1990s.
- IBM 11y agoIn the 1990s Apple didn't have leverage over the web like they do now and not being an internet company that makes money from ads, their incentives are aligned with combating this more than ever.
- kps 11y ago> their incentives are aligned They sure are. Apple sells native ads which, naturally, they do not allow users to block. http://advertising.apple.com/ http://advertising.apple.com/
- superuser2 11y agoNative advertising is a reserved word at this point, signifying advertising pretending to be any other article in a publication, differentiated from the work of the organization's actual journalists only by a tiny disclaimer, if that. Advertising from a computing platform itself should probably have a name, but not that one.
- rimantas 11y agoAnd how does that apply to the web?
- ori_b 11y agoWell, if advertisers can't reach customers via web ads, where do they turn?
- InclinedPlane 11y agoAnd ad blockers have been around since the '90s. But now they are becoming more and more legitimized. The balance of debate is shifting away from the notion that ad blocking is wrong and toward the notion that ads are increasingly obnoxious, problematic, and a poor way for sites to monetize themselves. There seems to be a "preference cascade" starting toward ad blocking, and once that happens it won't take long for ad blocking to become the norm.
- Scoundreller 11y agoIt's tough for publishers. I run a directory-type website. Most visitors probably spent 30s on the site, getting the information they need right away. I decided to change from 2 to 3 ads per page, make them bigger, and more in-line with the content, rather than just beside and below it. The ad network was a major search engine. I managed to 3-4x CPMs. Traffic went down by 25%. Effectively, users encouraged this type of behaviour by publishers.
- Jedd 11y agoCould you please clarify this one? Your CPM went up by a factor of 3 to 4, yes? But / and your traffic went down by 25%. Are you saying that the number of unique visitors to your site went down by 25%, or are you speaking to the suggestions behind this article, and when you put the new ads on the site you also optimised the data you were sending and consequently were pushing 25% less volume of traffic onto the wire?
- Scoundreller 11y agoPage impressions (and probably uniques, but I don't really measure that) went down by 25%.
- J_Darnley 11y agoAm I the only one who wants to see it all burned to the ground? Or at least I wouldn't care if it was.