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Look at the front page on HN. At any given time, at least 2-4+ of the top 30 posts are written on Medium. There doesn't have to be a rhyme or reason (why did pe
by ngoel36 11y ago
Look at the front page on HN. At any given time, at least 2-4+ of the top 30 posts are written on Medium. There doesn't have to be a rhyme or reason (why did people gravitate to WhatsApp or Slack, when hundreds of others existed before them).
Medium, in my mind, faces the same problem as YouTube did (still does). Their entire growth potential is subject to them transitioning from a content hosting platform to a content destination. YouTube will not survive if it remains a portal for people to link & host videos or search for specific pieces of content. They must train users to browse YouTube.com (as one does Facebook) and rely on it for consistent content delivery. Amazon has managed to do this. Medium will have to do so as well. Once they have their users captive, they can offer many VAS ranging from sponsored posts to premium pay-per-read content.
- benjaminjackman 11y agoI was starting to use YouTube like that until they went and totally hosed all their subscriptions to be based on some sort of algorithm that rarely shows me what I want to see. I had organized my subscriptions into a series of groups, which was a pretty hidden feature that they subsequently removed. I have since replicated that by putting everything into a series of folders in the google replacement RSS reader, innoreader, I have been using. YouTube sort of gets me to stay on the site by autoplaying vaguely similar videos and randomly inserting totally off topic videos that match my previous viewing history. I feel like this scatterbrained approach to throwing videos at users does very little to foster go to the site out of the blue habituation, though it does make the site somewhat sticky once you are there. I don't know if Medium can do anything similar to get the habituation working, maybe and editor's choice curation system, but that seems to fail compared to aggregators like HN or reddit. They could probably promote some stickiness by appending full stories right at the bottom of existing ones via infinite scrolling, if that even works better than just having the typical 'click here to see the top 10 secrets of X' junk at the bottom.
- iraphael 11y agoYoutube also faces a big challenge with incentives IMO. Obviously discoverability of videos matter. But depending on how the decision to feature a video is made, Youtube can (and has) incentivized content creators to change their content to fit that box. It's the reason why most videos in my front page are click bait, with really obnoxious thumbnails, and a lot of times with all caps titles. Here's a video by a youtuber about all this: https://www.youtube.com/watch?v=bm-Jjvqu3U4 https://www.youtube.com/watch?v=bm-Jjvqu3U4 I believe the idea of moving towards a more AI/ML based recommendation system is interesting because it frees Youtube from the burden of defining what is worthy of being featured (and featuring everything that's relevant to each particular user). In a way it could democratize content discovery. But I don't see it working as well as it could be. I have a feeling that Youtube may want to be able to promote certain youtube "stars" because, let's be real, they are the ones driving revenue. But I chose to believe a world where content discovery is more fair is possible. I will say that this has less to do with the shitty way subscription works nowadays. The idea behind that is: if users want to follow certain creators, they should be able to. Moving that towards a AI/ML system seems just inefficient at achieving that goal. I don't know the rationale behind the decision here.
- rasz_pl 11y agoSounds like you need YouTubeCenter
- ThomPete 11y agoWait but isn't YouTube actually profitable?
- tim333 11y agoApparently "YouTube’s bottom line is “roughly break-even” (WSJ Feb 2015). I'm not sure the answer is to get people to go to youtube.com. I use it all the time and I hate that stuff. To make money they probably need to get a little more intrusive with the advertising.
- GrinningFool 11y agoLook at the front page on HN : More relevant is how often you come across Medium articles outside of the context of HN - occasionally via twitter, and that's about it. Still, they must have been able to show something is going right.
- Kiro 11y ago> They must train users to browse YouTube.com (as one does Facebook) and rely on it for consistent content delivery. I thought that had already happened. That's how I use YouTube and I know the younger generation is doing it as well.
- wodenokoto 11y agoYounger people do that. Clicking around the recommended videos right hand column is the modern day channel surfing