If I have 100 fake accounts, how many of them have access to my wallet to buy what you're selling in the ad? If 100 of them click your ad, how should you count

If I have 100 fake accounts, how many of them have access to my wallet to buy what you're selling in the ad? If 100 of them click your ad, how should you count it "100 potential customers" or 1. Most of the fakes seem to represent a 0% chance of making a sale.