11 ms·
> Games like Candy Crush Saga and Game of War spend absurd amounts of money in acquisition. I think this is wrong. These games have strong invite-friend mechan
by highCs 11y ago
> Games like Candy Crush Saga and Game of War spend absurd amounts of money in acquisition.
I think this is wrong. These games have strong invite-friend mechanisms and have high retention. That's why they are popular in the first place. No source at hand though.
- minimaxir 11y agoThat's how it used to be years ago. The economics have changed; due to the increased competition in that marketplace and the extreme aversion of users to paying for things, freemium games must use social engineering to survive. Whales only play one game at a time.
- highCs 11y agoI see, that's interesting.
- corysama 11y agoYep. "A service launching this week will tell you that Machine Zone is currently spending somewhere around $12 per user with AdColony, InMobi, and Unity Ads, up to $20 per user with Vungle, and between $2 and $30 per user with Chartboost." http://venturebeat.com/2015/08/12/this-service-tells-you-what-supercell-machine-zone-and-other-big-publishers-spend-on-user-acquisition/ http://venturebeat.com/2015/08/12/this-service-tells-you-wha... GoW has very low retention. Users who stick around in GoW are the kind of people who like to spend a lot of money to feel empowered. But, finding and keeping those people is very expensive because it involves churning through a whole lot of users who aren't like that.