3 ms·
It is a common pricing tactic to have a premium product that no one buys because it makes the mid-range product seem more reasonable vs settling for the low-end
by corysama 11y ago
It is a common pricing tactic to have a premium product that no one buys because it makes the mid-range product seem more reasonable vs settling for the low-end.
This could be same thing in reverse. By having a low-end that is so low, it sets the expectation floor so low that the others seem like reasonable upgrades even though they are actually low/mid-range implementations at mid/high-end prices.