you can also gauge the Whole Foods mark up by comparing it to the organic offerings at a "Normal" grocery store. In my comparisons of organic produce, the price

you can also gauge the Whole Foods mark up by comparing it to the organic offerings at a "Normal" grocery store. In my comparisons of organic produce, the prices are fairly consistent which leads me to believe it is just more expensive to cultivate organic crops and the price is increased to account for the difficulty.