3 ms·
Just like the top of line products from any company. They fill a niche, and they're more about gaining a competitive edge than they are about generating tons of
by webXL 11y ago
Just like the top of line products from any company. They fill a niche, and they're more about gaining a competitive edge than they are about generating tons of profit. You see one in a coffee shop, go to the store (instead of a competitor's) and see the price, and walk out with an Air 2.
- api 11y agoGood point about total coverage. Apple probably does not want any gaps in their lineup that might be filled by Microsoft or Google or any other vendor. I would just by a small form factor ultraportable laptop, but yeah -- it's about brand penetration.