4 ms·

We've been using the new logo internally for a week. Give it a day, and then go back and look at the old logo, and then tell me how dated it looks.

by raldi 11y ago

ilovecomputers 11y ago
My series of responses within the span of 30 minutes: * "It looks like fridge magnets for kids! I don't like it; the iconic lower case g is gone cause of designers obsession of san-serif == modern." * "Glad that they continue to embrace their playful culture tho." * "You know what, it's growing on me." * "Haha, they tilted the e, how cute. Oh god what is happening to me!?" * "Geeze, how old is Google books? They haven't even updated the logo!"
- raldi 11y ago
  Nailed it.
- Theodores 11y ago
  ..."Now, what did the old logo look like!?!"
- svckr 11y ago
  Same here. Amazingly, the first inflection point was after about 60 seconds of pure disgust. Not into that G yet. I think I'll call them oogle from now on.
dekhn 11y ago
nah, i still prefer the old one. I've been looking at the new one for a week and I don't see it as better or worse. Just different.
seiji 11y ago
what other secrets from the future can you share with us since you are privileged to live inside the source of all knowledge?
baddox 11y ago
I'm not sure if you're using the same definition of "dated." Of course, once the logo has been changed, the old one is objectively dated, in the sense that it has been discontinued as of some previous date. I think the other commenter was claiming that, on its own, the previous logo did not look like it was an old logo only appropriate for a previous era.
kuschku 11y ago
(a) It still shows the old logo on Google.de (b) The new one looks overly simplistic – and too geometric. It ignores the lessons typographs have learnt in centuries. Usually, you want glyphs that look balanced – the new logo does not look balanced.
mikeash 11y ago
Actual honest question: what does it mean to "use a logo for a week"? I don't understand what I would do to "give it a day," unless you just mean wait and see how I feel tomorrow.

We've been using the new logo internally for a week. Give it a day, and then go back and look at the old logo, and then tell me how dated it looks.

by raldi 11y ago

We've been using the new logo internally for a week. Give it a day, and then go back and look at the old logo, and then tell me how dated it looks.

ilovecomputers 11y ago

My series of responses within the span of 30 minutes: * "It looks like fridge magnets for kids! I don't like it; the iconic lower case g is gone cause of designers obsession of san-serif == modern." * "Glad that they continue to embrace their playful culture tho." * "You know what, it's growing on me." * "Haha, they tilted the e, how cute. Oh god what is happening to me!?" * "Geeze, how old is Google books? They haven't even updated the logo!"

raldi 11y ago
Nailed it.
Theodores 11y ago
..."Now, what did the old logo look like!?!"
svckr 11y ago
Same here. Amazingly, the first inflection point was after about 60 seconds of pure disgust. Not into that G yet. I think I'll call them oogle from now on.

dekhn 11y ago

nah, i still prefer the old one. I've been looking at the new one for a week and I don't see it as better or worse. Just different.

seiji 11y ago

what other secrets from the future can you share with us since you are privileged to live inside the source of all knowledge?

baddox 11y ago

I'm not sure if you're using the same definition of "dated." Of course, once the logo has been changed, the old one is objectively dated, in the sense that it has been discontinued as of some previous date. I think the other commenter was claiming that, on its own, the previous logo did not look like it was an old logo only appropriate for a previous era.

kuschku 11y ago

(a) It still shows the old logo on Google.de (b) The new one looks overly simplistic – and too geometric. It ignores the lessons typographs have learnt in centuries. Usually, you want glyphs that look balanced – the new logo does not look balanced.

mikeash 11y ago

Actual honest question: what does it mean to "use a logo for a week"? I don't understand what I would do to "give it a day," unless you just mean wait and see how I feel tomorrow.