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I'm really confused why they wouldn't chose to incorporate a "new Google", and split out all its other ventures, future and existing, as subsidiaries, rather th
by scott_karana 11y ago
I'm really confused why they wouldn't chose to incorporate a "new Google", and split out all its other ventures, future and existing, as subsidiaries, rather than make a new brand and relegate their previously mainone to subsidiary status, with its own sub-subsidiaries.
Legal issues, I presume? Or are Brin and Page just having identity crises?
I don't think anyone will care if they see "Foobar, an Alphabet company" in the same way they would if it was Google, in any case.
- bsimpson 11y agoAre there any prominent ventures (aside from YouTube) that aren't being spun out?
- scott_karana 11y agoThe self-driving cars appear to be staying with Google for now. It would also have been nice to see Drive/Docs/Mail split off from Search/Advertising, but that's definitely a pie in the sky dream on my part ;)
- jeffgreco 11y agoI believe self-driving cars are part of Google X, which is now a separate division from Google.