This is cute, but at the company I work for, our conversion data demonstrates a statistically significant difference in conversion rates when the action is abov

This is cute, but at the company I work for, our conversion data demonstrates a statistically significant difference in conversion rates when the action is above the fold rather than below. It might be true that we don't need to design tiny websites that fit into 640x480, but you DO need to make sure that you make your call to action clear. A big button, prominently placed (read: above the "fold" and visible) will do wonders for your conversion rates.