tdmckinlay

8 ms·

61.
Uppercase brand names feel more premium(tips.ariyh.com)
2 points by tdmckinlay 5y ago|2 comments
62.
Lead Through Uncertainty(hbr.org)
1 points by tdmckinlay 5y ago|0 comments
63.
by tdmckinlay 5y ago
You are right, my bad! Thanks for catching that in the comment above, I've updated it
64.
by tdmckinlay 5y ago
Thank you so much! I agree that the figures can vary for many reasons and we shouldn't expect them to be exactly the same (some things we don't end up controlling for). At the same time, if we take the experiment of the soup for e
65.
by tdmckinlay 5y ago
The effect was tested on profit margins as low as 17% and as high as 55%. Outside those ranges it's unclear if it will still work.
66.
by tdmckinlay 5y ago
Author of the summary here: You are right regarding the chocolate bar experiment. That's why the researchers ran multiple experiments, some of which measured actual behavior: - People were 16.1% more likely to bid for a gift card for a
67.
Show your costs to boost sales(tips.ariyh.com)
221 points by tdmckinlay 5y ago|142 comments
68.
Taking over for a Bad Leader? Follow These Steps(hbr.org)
4 points by tdmckinlay 5y ago|0 comments
69.
What makes YouTube videos successful?(tips.ariyh.com)
3 points by tdmckinlay 5y ago|0 comments
70.
Using inclusive language in global companies(hbr.org)
1 points by tdmckinlay 5y ago|1 comments
71.
by tdmckinlay 6y ago
Here's how they describe it in the paper: First experiment (science conference talks from YouTube): "We selected two conference talks (in physics and engineering) from YouTube and altered their acoustic features using iMovie soft
72.
Higher quality audio makes people sound smarter(tips.ariyh.com)
920 points by tdmckinlay 6y ago|502 comments
73.
Managing a Chronic Complainer(hbr.org)
1 points by tdmckinlay 6y ago|0 comments
74.
A new, easy and accurate pricing research method(tips.ariyh.com)
2 points by tdmckinlay 6y ago|0 comments
75.
Which ads work best in emerging vs. developed markets(tips.ariyh.com)
3 points by tdmckinlay 6y ago|0 comments
76.
What Can You Accomplish in a Day?(hbr.org)
1 points by tdmckinlay 6y ago|0 comments
77.
Vertical videos on mobile are easier to mentally process(tips.ariyh.com)
1 points by tdmckinlay 6y ago|0 comments
78.
Stop new customers from pushing away existing ones(tips.ariyh.com)
1 points by tdmckinlay 6y ago|0 comments
79.
What makes a voice persuasive(tips.ariyh.com)
2 points by tdmckinlay 6y ago|0 comments
80.
Say “I'm happy to help” not “We're happy to help” to boost sales(ariyh.substack.com)
1 points by tdmckinlay 6y ago|0 comments
81.
Don’t Underestimate the Power of a Walk(hbr.org)
245 points by tdmckinlay 6y ago|127 comments
82.
When people in ads should look at the viewer – or away(ariyh.substack.com)
1 points by tdmckinlay 6y ago|0 comments
83.
We remember scented products better and for longer(ariyh.substack.com)
2 points by tdmckinlay 6y ago|0 comments
84.
365 days or 1 year? Smaller units are more credible(ariyh.substack.com)
10 points by tdmckinlay 6y ago|17 comments
85.
European startups hacking the ageing process(sifted.eu)
52 points by tdmckinlay 6y ago|19 comments
86.
When we prefer human (vs machine) recommendations(ariyh.substack.com)
2 points by tdmckinlay 6y ago|0 comments
87.
People enjoy unpredictable reward more than fixed ones(ariyh.substack.com)
2 points by tdmckinlay 6y ago|2 comments
88.
When Do We Trust AI’s Recommendations More Than People’s?(hbr.org)
1 points by tdmckinlay 6y ago|0 comments
89.
Some negative reviews are good for you(ariyh.substack.com)
1 points by tdmckinlay 6y ago|0 comments
90.
Rich Europeans need to stop buying stupid stuff like hotels(sifted.eu)
2 points by tdmckinlay 6y ago|2 comments

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