someluccc

5 ms·

31.
by someluccc 6y ago
Direct mail is to FB ads what chariots are to a Ferrari. You can pay facebook to target any of 1.7 Billion people with 0 research on your end. You can automate a campaign for reach/effectiveness. Your budget can be whatever you want i
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by someluccc 6y ago
The cool thing about facebook’s highly targeted advertising is that it balances the ad market in favor of niche players vs. generalists, which also means they have a long long tail of millions of small buyers vs. a few huge ones who used to
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by someluccc 6y ago
I see a very good business case for this for some companies. Think of uber or lime, there is very little user data can do for them, whereas instant availability has enormous potential to boost their business. Right now either a user has all
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by someluccc 6y ago
I think there’s an inclination to see ‘wokeism’ from brands as a very current development when in fact the idea of a “Chinese Wall” existing to relieve the tension between editorial and commercial depts. has been central to all media compan
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by someluccc 6y ago
I live in Colombia. A couple years ago right before a new funding round (I guess looking to pump the revenue numbers), Rappi offered 50% cash back on unlimited purchases, up to $1000 per purchase. Bought a few iPhones and netted like 10k re
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by someluccc 7y ago
How about religion? A perfect way to enforce/incentivize non-kin cooperation, instruct and transmit first principles across large groups and inter-generationally, organize and lead to cooperative behavior. Religion is the foundation of
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by someluccc 7y ago
Except it takes 30 seconds and it’s free to open a facebook account. You can even use messenger without having a facebook profile.