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ryangilbert
searching PlanetScale…
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61.
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by
ryangilbert
4y ago
Yes, actually! I have bought a few things after seeing them showcased in some workspaces. I have also bought some artwork that a few of the featured guests created - partly to support/thank them and partly because I loved the art.
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ryangilbert
4y ago
All have been inbound with the exception of one sponsor who I thought would be a perfect fit for the audience. They agreed and bought two slots.
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ryangilbert
4y ago
I'm putting these together Sat/Sun morning while I sip my coffee. It's as close to free as it can be.
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ryangilbert
4y ago
1-2 hours per edition.
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ryangilbert
4y ago
Correct! It's 100% free to sign up as a reader of the newsletter and all the revenue comes from sponsors putting their message in front of these readers.
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ryangilbert
4y ago
I like this approach! Also - I've found that the personal contact with sponsors has made them likely to rebook or simply book additional slots up front.
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ryangilbert
4y ago
I don't reject them for being "messy"! I didn't anticipate so many people cleaning their desks off before their feature but that is what many have opted to do. Here's some "real" ones: https://w
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by
ryangilbert
4y ago
I start all of the sponsor slot with "A Message From sponsor name". After that they provide me with ~250 or so characters of text (not too strict on this) as well as text + link for a CTA button. Outside of that, there are no dema
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ryangilbert
4y ago
Haha some people have actually said no because previous guests had too clean of desks! I promise that I welcome all workspaces - clean and dirty!
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ryangilbert
4y ago
Every month or so I add a short blurb at the beginning of a newsletter asking for sponsors and laying out my current metrics. This always leads to multiple readers replying with interest. The typical sponsor has gone on to book 4 slots at a
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ryangilbert
4y ago
I did awhile ago and found that many of them charged on the publisher side (and a hefty % at that) so I was instantly turned off. I have enjoyed working with sponsors who read the newsletter themselves too. It hasn't been too much work
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ryangilbert
4y ago
Thanks! I appreciate it!
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ryangilbert
4y ago
Been thinking it might be time to up prices! The slots have been sold out months in advance so it's hard to factor in growth when booking. I do pause new sponsors from time to time when I book out too far to give myself a chance to ree
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ryangilbert
4y ago
Milwaukee! Yeah... when people started tweeting pictures of their spaces I was instantly drawn to them for my own inspiration. I figured others might be too!
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ryangilbert
4y ago
I wouldn't give a # early on. Simply stated I was starting a newsletter that was highlighting creative workspaces. I think these early guests simply loved the idea of being able to share their space with their community so probably gat
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ryangilbert
4y ago
Good to know about the software vs hardware angle... I wonder how many readers feel the same? I'll look to add a poll in the newsletter soon to find out! :)
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ryangilbert
4y ago
Agreed! I think the consistent and predictable content is also what leads to the high engagement around it. You don't have to worry about opening the newsletter not knowing if you will need to set aside 30 minutes to read an essay. Eac
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ryangilbert
4y ago
Exactly! Sorry if that wasn't clear in the original post.
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ryangilbert
4y ago
Sponsors are paying $250 to get their message in front of 7,000+ subscribers who are interested in wfh desk content. The individual readers subscribe for free.
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ryangilbert
4y ago
Haha thought about doing that for offices/companies that are hiring! Haven't fully thought out how that would look but it's definitely interesting...
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ryangilbert
4y ago
Both great spaces! That's a good suggestion... I'll see if I can include that a bit going forward.
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ryangilbert
4y ago
This is the cold DM I tend to send: "Hi [name]! I publish a newsletter with x+ subscribers that highlights the workspaces of creative individuals and would love to include you. Let me know if you're at all interested! :)" I t
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ryangilbert
4y ago
Totally agree! Consistency is the most important lesson in all of this. I didn't make a single dollar until the 118th edition. 117 editions of doing it simply because I (and the readers) enjoyed this little hobby. It also took over 400
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ryangilbert
4y ago
Thank you! Do you have a personal favorite?
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ryangilbert
4y ago
I think it's a mix of things. I definitely think some readers are hoping to get some sort of inspiration for their own setups as they either upgrade or begin to WFH more consistently. I think another group of readers simply like the vo
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ryangilbert
4y ago
I appreciate that!
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ryangilbert
4y ago
Same! I have featured a couple musicians and they were well received! I hope to branch out more with this and other sorts of creators soon. https://www.workspaces.xyz/p/161-diana-chow https://www.workspaces.
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ryangilbert
4y ago
Link for those curious: https://www.workspaces.xyz/
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ryangilbert
4y ago
A mix of both. I sell one sponsor slot per edition. The current rate is $250 and I send 8 newsletters per month. This slot is sold out months in advance and the price should probably be bumped up. I have Amazon affiliate links where it make
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ryangilbert
4y ago
Early on it was all Twitter DMs. I would DM handfuls of designers, developers, founders, etc each day. Once I had a few published spaces this became easier as I could quickly link to an example of what I was looking for. Nowadays, it's
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