phames

7 ms·

31.
by phames 14y ago
The thing we've wrestled most with (and haven't yet cracked) is how to accept time entry in a way that is unambiguous to even the least confident users, and also encompasses the range of quanta we need to manage (from mins to many hours). W
32.
by phames 14y ago
Hmmm because our primary target (middle aged women) are not that web-savvy i guess, and the .com is the default TLD. We bagged sleep.io when it first went on sale but haven't considered using it as the default. To ask the opposite (and poss
33.
by phames 14y ago
Yes that's the vision! That when you have a problem, you just 'visit The Prof', and he gives you a blended programme to help you. Sleep is a good starting point, since it is a) socially acceptable to talk about, and b) is highly co-morbid w
34.
by phames 14y ago
So - we've tried to be strict on limiting our messages, and we've developed these based on iterative testing - with users on the site, but also on the street with strangers (shoving the pack under their noses and asking what they think it i
35.
by phames 14y ago
...and thanks so much for the praise!
36.
by phames 14y ago
Thanks. I'm a big believer in using physical retail to explain (and confer value on) digital products. See above - the Boots deal took years of time and effort. £25? More than I was expecting!
37.
by phames 14y ago
It took A-G-E-S. Since we have bootstrapped for the last 3 years (only just took some seed money) we don't have the cash to pay our way in like most suppliers. Back then I had already got Prof Espie on board (he and I are the co-Founders) a
38.
by phames 14y ago
Well, the techniques are out there in the literature, but it's how they are tailored to your own situation - and more importantly how you actually deliver positive behaviour change, rather than just info - that's the real challenge that w
39.
by phames 14y ago
Thanks. Yes we initially had a 7 day trial but are now trying it without. The challenge is how to manage expectations from that trial - you need to stick with the programme to see a positive effect (like a weightloss programme), and despite
40.
by phames 14y ago
Ha! Top one is the best - not sure how effective that would be in getting anyone to sleep though... It's a tricky question - there's no solid data on the awareness of Cognitive Behavioural Therapy but it lends credibility to those who do
41.
by phames 14y ago
Thanks so much! We did have a free trial, but we're trying it without...and since we're so close to launch we need to coordinate with what Boots is offering. Out of interest what sort of price do you think you (and your friends) would exp
42.
by phames 14y ago
:-) Thanks Jof!
43.
by phames 14y ago
Good point. We actually have support for subtitles - but our first goal was to mimic a more human interaction and see how it helped adherence rates. So far since users make time to sit down and follow the programme each week this doesn't se
44.
by phames 14y ago
After a lot of iterative development and rigorous clinical testing, we yesterday released Sleepio - an automated, online Cognitive Behavioural Therapy (CBT) course for poor sleep. Would much appreciate the wise views of HN, positive and neg
45.
Show HN: Sleepio - how I cured my insomnia, turned into software.(sleepio.com)
94 points by phames 14y ago|69 comments
46.
by phames 14y ago
A good summary of the key points from the literature. However it is possible to placebo-test CBT; we did it recently for our web-based CBTi programme sleepio.com. The paper's been accepted for publication by the journal SLEEP - read it he