mektrik

9 ms·

31.
by mektrik 7y ago
I'm an advertiser, worked agency & in-house, and have used approaches like Causal's in the past. As the other comments mention, simulations aren't going to let you answer these questions if you can't already answer t
32.
by mektrik 7y ago
Thank you!
33.
by mektrik 7y ago
Thanks!
34.
by mektrik 7y ago
This is incredible, thank you! Also thanks for flagging the issue on the submission form, I've just fixed it :)
35.
by mektrik 7y ago
100% possible! There's still the question of whether you'd put them on the existing site, or make a new (more general) site to host all the links on. Definitely keen for thoughts as I'm torn between the two
36.
by mektrik 7y ago
Thanks! Yeah I've definitely been tempted with adding more ideas like these. The one question I've struggled with, and would be super keen for your thoughts on, is whether it'd look okay to have them on the virtualmuseums.io
37.
by mektrik 7y ago
Hey folks, I’m the creator of virtualmuseums.io I built it after seeing a bunch of articles listing virtual museums around the world. I felt like part of the point of touring these virtual museums was to capture just a tiny bit of the fun o
38.
Show HN: A map of the world's virtual museums(virtualmuseums.io)
107 points by mektrik 7y ago|22 comments
39.
Using UV to show the effectiveness of different hand-washing techniques(youtube.com)
1 points by mektrik 7y ago|0 comments
40.
15 Graphs Which Show How Coronavirus Is Changing What We Search For(mackgrenfell.com)
2 points by mektrik 7y ago|0 comments
41.
Show HN: An interactive Covid-19 growth model(mackgrenfell.com)
9 points by mektrik 7y ago|0 comments
42.
Show HN: An interactive Covid-19 growth forecaster(mackgrenfell.com)
4 points by mektrik 7y ago|0 comments
43.
by mektrik 7y ago
Are you referring to the first graph in the post? If so, great question. I haven't looked into this much but wouldn't expect it to be parabolic - that was just an approximation to illustrate the points raised.
44.
by mektrik 7y ago
You're right that there's more than just last-click cost per conversion, but that doesn't mean this approach is incompatible with these extra complexities. You might run conversion lift tests as a way to calculate the impact
45.
by mektrik 7y ago
Hi folks, I'm the author of the post — I wrote it because I think a lot of brands tend to pluck numbers out of thin air when they're talking about marketing targets, without knowing how they're affecting their bottom line. Th
46.
by mektrik 7y ago
This is a good point, and you're right that some brands work this way. I've worked agency and in-house, and most of time I've worked without budgets, just trying to maximise volume at a particular CPA. More brands are moving
47.
Battle of the Bots: How Market Makers Fight It Out on Crypto Exchanges(mackgrenfell.com)
2 points by mektrik 7y ago|0 comments
48.
Facebook still makes it easy to target ads to cancer patients, Muslims, etc.(mackgrenfell.com)
1 points by mektrik 7y ago|0 comments
49.
Mathematical marketing: a piece of calculus to change the way you advertise(mackgrenfell.com)
121 points by mektrik 7y ago|21 comments
50.
Fixing Dark Patterns: making Google search ads visible again(uxdesign.cc)
1 points by mektrik 7y ago|0 comments
51.
Fixing Dark Patterns: Making Google Search Ads Visible Again(medium.com)
1 points by mektrik 7y ago|1 comments
52.
Black Hat PPC: How Does Referral Code Fraud Work?(medium.com)
1 points by mektrik 7y ago|0 comments
53.
Show HN: How to Build Probabilistic Marketing Forecasts(mackgrenfell.com)
10 points by mektrik 7y ago|1 comments
54.
Privacy for Sale: How to Target Cancer Sufferers with Facebook Ads for $99/Month(medium.com)
4 points by mektrik 7y ago|0 comments
55.
Facebook Scraping, Still a Privacy Disaster(medium.com)
2 points by mektrik 7y ago|0 comments
56.
Banning Micro-Targeting Won’t Solve Facebook’s Political Ads Dilemma(medium.com)
2 points by mektrik 7y ago|0 comments
57.
CPA: The Most Misunderstood Metric in Marketing(medium.com)
1 points by mektrik 7y ago|0 comments
58.
Banning Micro-Targeting Won’t Solve Facebook’s Political Ads Dilemma(medium.com)
2 points by mektrik 7y ago|0 comments