everythingswan

10 ms·

61.
by everythingswan 8y ago
Was going to comment the same. I've managed a wide variety of campaigns over the years and the best money for jam in terms of optimization is always the search term report. For non-G-Ads enthusiasts, it's the actual list of querie
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by everythingswan 8y ago
Jokes on you if you're rolling your eyes as you open the article, as I was. It's actually very practical advice on marketing for any company into revenue. I frequently revisit the idea that you are a sum of what you do. For compan
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by everythingswan 8y ago
Absolutely. And since they stock different brands, it's even more important to get the sizing right. I remember reading shoes and apparel made up a high portion of their gross sales. In general, my experience is that the higher the pri
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by everythingswan 8y ago
Good thread, found it really interesting! I am processing some research on DICK's Sporting Goods, 750 stores and 90% are their core brand. I knew the reality was something along these lines but just didn't expect the % to be so sm
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by everythingswan 8y ago
That may sound snarky to some but I feel like it's the right response. Sometimes we forget what risk really is (and why it pays well when it works) when we talk about romantic stories like this list.
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by everythingswan 8y ago
I've run lead gen campaigns there that were almost comparable to Facebook but can't they "worked". I think the problem is, as an advertiser, treating it like I do the other social channels. I don't feel like it&#x27
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by everythingswan 8y ago
I tend to dislike them because of their past but I'll defend with a thought about their roadmap. With their current business model, I don't think they have it in the bag. They don't have much that other ride shares don't
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by everythingswan 8y ago
Yea, being a little dramatic about the temp, I apologize. It's 90F during the day on average: https://www.usclimatedata.com/climate/tampa/florida/united-s... The humidity makes it a different heat. I&#x2
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by everythingswan 8y ago
My only gripe with Tampa is the length & intensity of summer. It's incredibly humid the entire year. Close to 100% humidity and 100 degrees F quite often in the middle of the day. April through November is just hot as heck. You are
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by everythingswan 8y ago
I think the clear answer is it's not for you. Part of the reason behind selling through other channels is to capture people like you: you (and me for most things) would rather shop through Amazon than a retailer. Retail vs. online is a
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by everythingswan 8y ago
I watched a few of these videos and I didn't hear outbound mentioned once. Did he cover this in a video? I may have missed it since I skipped around. I was watching/listening to it from the perspective that the company is generati
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by everythingswan 8y ago
Well put. There's probably a theory that better explains this, but I think of it as getting to 60%. How can I get to 60% certainty without wasting too much time? I'll never get to 100% (likely not even the 60% I think I am getting
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by everythingswan 8y ago
Lentils and most beans are low on the glycemic index and have a balance of protein in them. As a T1 diabetic for 10+ years, I personally find that glycemic index is the leading indicator for how large and sustained my insulin spikes are GI
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by everythingswan 8y ago
This is more of an exploration than an explanation but it seems like you're pointing to the threshold of success in a series of experiments. As deyan mentioned in physics or chemistry, we get a high level of certainty after isolating a
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by everythingswan 8y ago
I worked with a team remotely for 3 years, solely relying on Google Hangouts for video and an occasional Zoom meeting. The video/mic/hardware problems are _incredibly_ rare. Being late or grabbing coffee instead of starting a meet
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by everythingswan 9y ago
I think the length of the program is a good place to start: 15 weeks full time vs. 9-12 months full-time is a huge difference: https://www.ucsc-extension.edu/certificate-programs?cname=So... I know people I've talked t
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by everythingswan 9y ago
Think this happened within last 6-12 months. Not long ago it wasn't possible to see referral data from YouTube in something like Google Analytics without manually adding utm's. I noticed the data coming in automatically sometime i
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by everythingswan 9y ago
This is essentially my opinion of it. I look at both Trello and JIRA as useful, depending on my use case. With a cross-discipline team focused on delivering a few things (basically epics/features/whatever) at once, I love JIRA. Wo
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by everythingswan 9y ago
At that point, it's on the advertiser. It's a weird dynamic where they want to enable the advertiser to factor that in and not advertise to you , but they want to maximize rev and imperfect advertisers increases rev. ( = edit for
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by everythingswan 12y ago
I don't really like the term middle man for this. They repackage and sell a service. They have solved a problem better than anyone else. That is real value. Just because the product or service is a derivative of something else doesn&#x