ericholscher

12 ms·

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by ericholscher 4y ago
Hey Mike, Good to hear from you! We also enjoyed working with Triplebyte, and still think that hiring/recruiting is a great use of EthicalAds. In general we've also found success with higher LTV SaaS products, and you might expect
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by ericholscher 4y ago
Sure -- we have a post about just that topic! https://www.ethicalads.io/alternative-to-carbon-ads/ To be 100% honest, Carbon is a great product, and I do recommend them. I wish we were competing against only Google &am
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by ericholscher 4y ago
I definitely appreciate the negative view of ads. I had some similar internal conflict around building on ads, but it was the only way for us to sustain the project we worked on.. Read the Docs was a huge part of the open source community,
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by ericholscher 4y ago
Hi HN! We've been working on our ad network for a couple years, but we just launched the 1.0 of our open source code, so it seems like a great time to do a Show HN! We have more info on our 1.0 post here: https://www.ethical
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Show HN: EthicalAds – Privacy-first ad network for developers(ethicalads.io)
189 points by ericholscher 4y ago|74 comments
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by ericholscher 4y ago
Marketing is a hard skillset, and I think it's important for folks in engineering to respect it. I think it looks really easy when it's done well, but so many devs have OSS tools or products that they've worked on and can&#x2
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by ericholscher 4y ago
Isn’t that true of command execution as well? I guess you could use a full path to the pip executable, but similar issue.
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by ericholscher 4y ago
This is a great post. Wonderful cheat sheet for lots of various writing areas in tech. There’s also lots of great content coming out of the Write the Docs community, including 10 years of conference talks: https://www.writethedoc
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by ericholscher 4y ago
Your housing costs have doubled?
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by ericholscher 4y ago
The learning curve for RST is generally higher because it does more. You'll notice that Markdown's learning curve goes up quite a bit as they add all the features that RST has. That said, RST has some bad design decisions, but I&#
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by ericholscher 4y ago
FWIW, we've been building this exact thing over at Read the Docs for the past 11 years :) * https://docs.readthedocs.io/en/latest/about.html * https://docs.readthedocs.io/en/latest/s
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by ericholscher 5y ago
Lots of people talking about how advertising is terrible in the comments here. Unfortunately, much of the internet is dependent on ads for revenue. I am personally working to improve the technology behind the ad ecosystem, so we can not wor
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by ericholscher 5y ago
Just a reminder to folks who are looking for alternative's, we're building an open source ad network for developer-focused sites: https://www.ethicalads.io/ . We also take 30% of the revenue (which is around indust
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by ericholscher 5y ago
Here in Oregon many bars now serve kombucha and cbd sodas on tap. Makes a nice beverage that isn’t alcoholic but still feels like a real drink (and looks like one too).
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The Future of Open Source: Is It Sustainable?(sentry.io)
2 points by ericholscher 5y ago|3 comments
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by ericholscher 5y ago
We just published this post, which covers a few things around how to tell if your site is sharing data with larger ad networks. It's often hard to tell, since the integration you normally setup is only with a third-party publisher, but
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Python leads Tiobe Index for first time in 20 years(tiobe.com)
43 points by ericholscher 5y ago|88 comments
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Surveillance Advertising: Good advertising doesn't have to follow you around(ethicalads.io)
3 points by ericholscher 5y ago|1 comments
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by ericholscher 5y ago
We've thought a lot about this issue. We have a page in our docs written up about it: https://www.ethicalads.io/surveillance-advertising/ -- there's definitely a small but growing movement of folks building a
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by ericholscher 5y ago
That's the goal! It definitely varies by audience & location, but generally we're pretty competitive.
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by ericholscher 5y ago
This has been our experience running an ad network that only does content-based targeting ( https://www.ethicalads.io/ ). As noted in the article, simple heuristics and topics are plenty to target ads, and provide great value
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by ericholscher 5y ago
We're looking into the option of expanding our network or offering it as a SaaS for others who are wanting to build something similar for other audiences. The software works great for any content-based targeting, and we're excited
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by ericholscher 5y ago
I don't believe carbon does the niche targeting quite as well, but definitely a similar concept. Historically they're allowed third-party JS and images in the ads, which we didn't want. I'm not sure if that's change
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by ericholscher 5y ago
Thanks!
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by ericholscher 5y ago
We already support the positive anyway: https://ethical-ad-client.readthedocs.io/en/latest/#configur... -- see `data-ea-keywords`.
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by ericholscher 5y ago
We hope to expand into a larger audience in the future. Because we don’t do user targeting, we have to focus to start to ensure we’re serving quality, focused ads. We have a lot of room to grow in the dev market, but hope to expand some day
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by ericholscher 5y ago
The other major player here who benefits is Facebook. They are tracking folks across the web, and serving ads based on that data. Another huge issue that isn’t touched on in this article, but is a similar vein.
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by ericholscher 5y ago
Thought this article was relevent given the recent discussion of Techdirt: https://news.ycombinator.com/item?id=27984215 We talk a bit about how this process works, and why tracking ads don't work well for publishers w
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by ericholscher 5y ago
That's definitely the vision, we just need to get the word out.We're not the best marketers, but learning slowly as we go.
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Invasive ad targeting is bad for journalism and other high-quality publishers(ethicalads.io)
206 points by ericholscher 5y ago|83 comments

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