edhallen

8 ms·

31.
by edhallen 14y ago
Good look at the history of the marketing term big data. I think this fits squarely in the realm of big data hype, or at least a review of why it is big data hype (something I've blogged about here http://www.klaviyo.com/blog/2012/07/16/th
32.
by edhallen 14y ago
This article gets a few things right, but I find it largely to be another example of playing up the hype without talking about the real meat of big data's potential. Some of the more useful points: 1.) Big data's promise has led to massive
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by edhallen 14y ago
This is a great addition to the unfortunately too limited category of articles about how big data / analysis changed actual decision-making. That said, the definition of big data used by this article doesn't strike me as what I would think
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Randy Pausch Time Management Lecture(youtube.com)
1 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
Great post - if anything, I think this problem goes way beyond just real-time dashboards to extend to the vast majority of analysis done today (both by web and more traditional companies). The statement that particularly resonated for me wa
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Ways to Make Big Data Make Money(forbes.com)
1 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
I think this distinction between personal and impersonal emails is a good one. The frustration (for me at least) comes in when email isn't relevant, when it's redundant, or when it's unnecessary. My guess is that the problem isn't actually
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Experimentation, Scurvy and the Web: Lessons for Cohort Analysis and Controls(blog.klaviyo.com)
1 points by edhallen 14y ago|0 comments
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How Software as a Service Companies can Better Onboard Users(blog.klaviyo.com)
1 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
As stated, it's crucial that privacy be fully respected for users. The key thing may not necessarily be knowing exactly who someone is, but instead knowing what they've done (which features they use and how often, which marketing emails the
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The Customer as the Passion: A Response to "Don't Follow your Passion"(blog.klaviyo.com)
1 points by edhallen 14y ago|0 comments
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by edhallen 14y ago
As the comments show, there's a clear need for this that lots of great folks are going after (Vero, Intercom, etc) - but it all treads the fine line between usefulness and annoying for the end customer. If I look at some of the key examples
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by edhallen 14y ago
Great post on the usefulness of cohort analysis (or of experimentation more broadly, which if you think about it, is exactly what cohort analysis is - it just uses the past as a control). One thought on ways to analyze the follow-on problem
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Phone Support as the Entrepreneur's Millenium Falcon(blog.klaviyo.com)
4 points by edhallen 14y ago|0 comments