Part of Twitter's problem is a mismatch between people who hold the largest megaphones compared to people they need to stick-around if their user growth is to c

Part of Twitter's problem is a mismatch between people who hold the largest megaphones compared to people they need to stick-around if their user growth is to continue. People with millions of followers probably don't need to interact with any of them, but will maintain or grow their follower count through whatever celebrity got them their original following. They'll likely get retweets and replies to virtually everything they post - but may not even read any of it. On the other side of the spectrum, people just starting out on the platform probably have few or no followers, nor are they likely to immediately find the people posting about content they want to follow. It's like walking into a party where everybody is already 3 or 4 beers deep and trying to join the conversation. Twitter seems to think the answer to this problem is to encourage you to follow Barack Obama or Katy Perry, which seems like a really stupid suggestion if you're trying to show a new user that they can use their platform to establish networks of people interested in similar things that keep you coming back. Most users will never get any personal reply from either Barack Obama or Katy Perry ... so maybe Twitter should research how to push new users towards people more-likely to reply. Once you find people you can corespond with on their platform, it establishes a natural hook to encourage you to return. By lining up virtual "nobodies" with the most famous celebrities on the planet they're setting new users up for disappointment unless those users invest time finding the right people to interact with.