3 ms·

While I agree that this popup is poorly timed, and also agree that they are pretty annoying in general, there are plenty of case studies out there about people

While I agree that this popup is poorly timed, and also agree that they are pretty annoying in general, there are plenty of case studies out there about people getting big conversion boosts with these kinds of things when implemented correctly. That doesn't necessarily make them a good idea, since annoying many of your users or going against your principles may not be worth the boost, but you should be careful about assuming your own ux preferences will lead to the best conversion rate--unfortunately, the data will often prove you wrong.

minimaxir 11y ago
Most websites to the promotion-model when reading unrelated content, like a blog post from the company. Doing a promotion-model on a page that already is promoting the product is "yo dawg" levels of silliness.
- danenania 11y ago
  Agree completely in this case... just pointing out that for better or worse, there are situations where they can be effective.
  - bryans 11y ago
    I'm pretty late in responding to your comments, but I feel the need to point something out. If an annoying UX element actually increases conversions, it is purely a sign that your overall UX or UI or marketing verbiage is failing. Conversions will increase significantly more if you fix the core issue, because not only will a proper UX/UI still elicit the conversions from users who might have been pressured by desperate tactics, it prevents alienating those users who are not susceptible to those tactics. I have never once come across a situation for which this was not the case. Edit: I think the perfect example of this is your own website. And I don't mean to insult you, I'm just giving you my take as a visitor and an experienced developer. I was entirely turned off by the pop-up, which puts me firmly in the insusceptible category. Then after closing that pop-up to explore your actual marketing message, I was overwhelmed. Not just by the meaningless industry jargon, but by the sheer amount of dissimilar and unorganized content on a single page. I can guarantee, without any shadow of a doubt, that a more succinct and meaningful message will increase your conversions more than the three desperate elements currently on the page ever will.
    - danenania 11y ago
      You are certainly entitled to your philosophy... but I don't get the sense you've validated it with data. When you hold yourself to account in this way, your level of certainty about what works and what doesn't decreases dramatically. Completely agree that our site and message can be improved. It's a continual work in progress. That said, the exit intent popup has been a large driver of leads for us. There are doubtlessly better ways to get leads, but given limited time to seek perfection, for now I'd rather have the clients this gets us than the approval of a purist who offers no data, just personal opinions.

minimaxir 11y ago

Most websites to the promotion-model when reading unrelated content, like a blog post from the company. Doing a promotion-model on a page that already is promoting the product is "yo dawg" levels of silliness.

danenania 11y ago
Agree completely in this case... just pointing out that for better or worse, there are situations where they can be effective.
- bryans 11y ago
  I'm pretty late in responding to your comments, but I feel the need to point something out. If an annoying UX element actually increases conversions, it is purely a sign that your overall UX or UI or marketing verbiage is failing. Conversions will increase significantly more if you fix the core issue, because not only will a proper UX/UI still elicit the conversions from users who might have been pressured by desperate tactics, it prevents alienating those users who are not susceptible to those tactics. I have never once come across a situation for which this was not the case. Edit: I think the perfect example of this is your own website. And I don't mean to insult you, I'm just giving you my take as a visitor and an experienced developer. I was entirely turned off by the pop-up, which puts me firmly in the insusceptible category. Then after closing that pop-up to explore your actual marketing message, I was overwhelmed. Not just by the meaningless industry jargon, but by the sheer amount of dissimilar and unorganized content on a single page. I can guarantee, without any shadow of a doubt, that a more succinct and meaningful message will increase your conversions more than the three desperate elements currently on the page ever will.
  - danenania 11y ago
    You are certainly entitled to your philosophy... but I don't get the sense you've validated it with data. When you hold yourself to account in this way, your level of certainty about what works and what doesn't decreases dramatically. Completely agree that our site and message can be improved. It's a continual work in progress. That said, the exit intent popup has been a large driver of leads for us. There are doubtlessly better ways to get leads, but given limited time to seek perfection, for now I'd rather have the clients this gets us than the approval of a purist who offers no data, just personal opinions.