I don't think that's quite right. The problem is that you can't just slap a social network together. You have to figure out why you're doing it, why you're the

I don't think that's quite right. The problem is that you can't just slap a social network together. You have to figure out why you're doing it, why you're the one to do it, what the user want/need, etc. I didn't see any of that with Plus.