"Native apps are looking to gain the web's advantages too [...] If we stop, we lose." Who is "we" and why are they competing against some implied "them"? When

"Native apps are looking to gain the web's advantages too [...] If we stop, we lose." Who is "we" and why are they competing against some implied "them"? When are we going to accept the shortcomings of both the web and native applications and figure out a solution together to benefit humankind?