Great article, key points: o In a world of commoditized knowledge, the returns go to the companies who can produce non-standard knowledge. o Success here is m

Great article, key points: o In a world of commoditized knowledge, the returns go to the companies who can produce non-standard knowledge. o Success here is measured by profit per employee, adjusted for capital intensity. o What matters is its relative "share of customer value" in the final product or solution, and its cost of producing that value. o The greater your share of differentiation is the greater your bargaining power with business partners is. o The lower your cost to produce that value is, the bigger your profits are.