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Indonesians surveyed by Galpaya told her that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent
by roymurdock 11y ago
Indonesians surveyed by Galpaya told her that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent on Facebook. Galpaya, a researcher (and now CEO) with LIRNEasia, a think tank, called Rohan Samarajiva, her boss at the time, to tell him what she had discovered. “It seemed that in their minds, the Internet did not exist; only Facebook,” he concluded. [1]
It doesn't matter what intellectuals are satisfied with, the internet (like TV and Radio) will be driven by what the mass-market consumer wants. If they can get all they need from Facebook for free (running a business & talking to friends and family), then why pay more to develop a network that they don't want?
[1] http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ http://qz.com/333313/milliions-of-facebook-users-have-no-ide...
- dreamfactory2 11y agoThis is even true with SE Asian web developers - if there isn't an active Facebook community, a technology can't get traction there
- lectrick 11y agowow. so what I predicted has basically already happened. sigh.