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The problem is whenever an attractive male engineer is on an ad, people say they're advertising to engineers which happen to be mostly men; and whenever an attr
by rabbyte 11y ago
The problem is whenever an attractive male engineer is on an ad, people say they're advertising to engineers which happen to be mostly men; and whenever an attractive female engineer is on an ad, people say they're advertising for men which happen to be mostly engineers. The values "embedded" in advertising comes from an understanding of the observer and the observer here is a male engineer, always.
- Eridrus 11y agoLet me start by saying, I don't think you're wrong wrt embedded values, but... > The problem is whenever an attractive male engineer is on an ad But most ads/media/etc depict engineers as unattractive, regardless of gender. I would say the dice ads intend to frame the men in the photos as unattractive.