whey is protein. It's the protein derived from dairy products. Also, I think the founder, Rob Rhinehart, is genuinely trying to make a good product that benefit

whey is protein. It's the protein derived from dairy products. Also, I think the founder, Rob Rhinehart, is genuinely trying to make a good product that benefits consumers. Whether the results show these benefits or not, does not mean he is "laughing himself to the bank".