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Lost in this debate, for me, is whether online ads actually work and are worth the money. My technical experience with online ads is that it's very difficult t
by cognivore 11y ago
Lost in this debate, for me, is whether online ads actually work and are worth the money. My technical experience with online ads is that it's very difficult to equate the ads with increased sales unless you have a very small sample size.
I've long suspected that online ads are actually more of a scam than anything else. Because you can't easily tie the expenditure to a benefit that ad sellers and hosters (Facebook, I'm looking at you) can promote them without having to back it up with quantifiable results. And that has led to a weird "ad ecosystem" which exists for its own purpose, not for actually trying to sell products (cause it doesn't actually work for that). I think the people most worried about the ad blockers are those that make their money from that ecosystem.
- TeMPOraL 11y agoI have a similar impression. Moreover, I think people are actually seriously fooling themselves and each other. There's lot of tracking being done, lots of people looking at "metrics", but when I think about the statistics education of majority of people (including some professional "social media marketers" I know) I come to the conclusion that they don't understand what they're doing and can prove any conclusion they want with the numbers. All those metrics only help people to bullshit themselves and each other.