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Yes, exactly: most advertisers would want to reach the sort of paying subscribers who no longer see ads. By removing all ad impressions from that segment of the
by eli 11y ago
Yes, exactly: most advertisers would want to reach the sort of paying subscribers who no longer see ads. By removing all ad impressions from that segment of the audience, you disproportionately decrease ad revenue.
(Also, digital advertising is still very far from efficient)
- moron4hire 11y agoWhy should we bend over backwards for advertisers but not paying customers?
- TeMPOraL 11y agoMost likely because advertisers pay much more.
- eli 11y agoI don't follow the question. I'm not suggesting we bend in any direction, merely pointing out that this sort of "freemium" ad-or-paid site is much harder to pull off in practice than it might seem at first blush. At some point it resembles "nag-ware" style shareware from the 90s.