4 ms·
"On top of that I suspect (but can't prove) that a faster site will lead to people viewing more pages on that same site simply because of the convenience." I'm
by thenomad 11y ago
"On top of that I suspect (but can't prove) that a faster site will lead to people viewing more pages on that same site simply because of the convenience."
I'm reasonably sure that this theory is backed up by data. I don't have the time to look up the studies just now, but as someone with a professional interest in this, I'm pretty sure I've seen them in the past.
Certainly, page speed has a surprisingly large impact on overall user experience - backed up by studies like Amazon's and Google's, both of which showed a correlation between faster page load and increased user activity.
- pantalaimon 11y agoJust an anecdotal evidence, I open fefe's blog (http://blog.fefe.de/ http://blog.fefe.de/), which is quite popular in the German hacker scene, several times a day, often just to check whether the data connection is working, since it's so basic and loads instantly.
- keyboardwarrior 11y agoIBM did a study on this, i think they call it the doherty treshold, or maybe just the show "halt and catch fire". it assumes that anything under 400ms response can add to the addictiveness of a user interface. http://www.vm.ibm.com/devpages/jelliott/evrrt.html http://www.vm.ibm.com/devpages/jelliott/evrrt.html