A secondary effect: ad blockers not only improve the web experience for users (making everything load faster, by blocking unwanted spurious crap), ad blockers

A secondary effect: ad blockers not only improve the web experience for users (making everything load faster, by blocking unwanted spurious crap), ad blockers are good for the cellcos as long as net neutrality holds true. Absent net-neut cellcos could in principle charge advertisers for access, but in a net-neut environment there's no money to be gained by carrying the traffic. Traffic which impairs the UX for the paying customers (the smartphone and tablet users). This is going to be an interesting dilemma for that strong proponent of network neutrality, Google, uh, DoubleClick, right? (Unless they go the third-order route and roll out their own LTE data network, where of course they'll be the advertising gatekeeper and maybe folks who DPI indicates are using ad blockers will get a reduced speed of service ...)