> Trying to beat Google at their own game is a failing strategy. I don't think Microsoft ever even dreamed of actually BEATING Google with Bing... Realistical

> Trying to beat Google at their own game is a failing strategy. I don't think Microsoft ever even dreamed of actually BEATING Google with Bing... Realistically speaking all they wanted was to mitigate their dependence on Google services... and stealing SOME market share. They probably hoped for more than they actually got at the end (especially outside of the US, where Bing isn't doing that great), but I find it difficult to believe they expected catching up with Google, much less beating them