While I agree with your comment about Google, I disagree with this one: > If the only change is that it loads faster, and he doesn't grow his audience, then he

While I agree with your comment about Google, I disagree with this one: > If the only change is that it loads faster, and he doesn't grow his audience, then he hasn't really achieved anything. If this makes his readers happier, it is a success nonetheless. Maybe this is a startup/HN thing that everything must grow and grow. But that isn't the only successful strategy, even from a purely economic point of view. If you have a niche, and serve that niche very well, you can beat your competitors by quality rather than quantity. Not all niches are large. If you manage to cover 100% of your niche, it is a huge success! - even if 100% means just a few thousand people.