I see history repeating itself... Anyone who buys/implements this gear is effectively locking themselves in and, while it may work just fine within their own d

I see history repeating itself... Anyone who buys/implements this gear is effectively locking themselves in and, while it may work just fine within their own datacenters, they're still going to have to use the "normal" (i.e. IEEE) standards to connect to anyone else. Broadcom already has a huge portion of the networking market. It's my guess that they didn't initiate this, but why wouldn't they agree to supply the chips if they were approached and asked to do so? Honestly, this seems in line with Microsoft's "embrace and extend" mantra, although I'm having trouble seeing how it benefits them (financially).