Marketers, specially Godin, are hardly technology laymen. I know, because I am one. Marketing is a quantitative discipline now; they have enough vocabulary to d

Marketers, specially Godin, are hardly technology laymen. I know, because I am one. Marketing is a quantitative discipline now; they have enough vocabulary to describe the various stages and strategies for data processing that "parsing" is hardly an excusable synonym for "mining". Hell, they even have a rich terminology for parsing itself; ask any marketer what "scraping" is and they will know exactly what you're talking about.