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Coke's strategy was back in the 20s, dude. I don't think anybody on this site was old enough to remember it. But they created the modern image of Santa Claus, a
by unalone 17y ago
Coke's strategy was back in the 20s, dude. I don't think anybody on this site was old enough to remember it. But they created the modern image of Santa Claus, and we still use it. When you show your kid the cheery fat guy in the red suit, you're showing him what was once an ad.
I'm not saying that lying is inherently evil or anything. I'm just saying that I don't see the point in telling fibs to kids, particularly dull, unimaginative ones. If I'm going to peddle in myths, there're a thousand more fascinating ones to tell, and I can tell them and let my kids know it was a story. Or d'you think that letting kids know it's a fiction spoils the fun?
But me, I'm a fan of telling people the truth even when it's not socially correct. So perhaps I'm not this perfect little social nook that fits into your model. I see nothing wrong with letting young kids know that there's pain to go with all the pleasure. Means growing up they won't be the cynical shits I'm forced to deal with daily right now.
- axod 17y agoI know this fairy tale sounds good - coke invented santa and it's all a marketing ploy - but it's untrue. http://www.christmascarnivals.com/father-christmas/father-christmas-figure.html http://www.christmascarnivals.com/father-christmas/father-ch... "The figure of Father Christmas as a jolly and friendly old man, with a small stature but a big heart, emerged through the writings and paintings of the artists during the 1800s. Clement Moore was the first to describe our Father Christmas as the chubby old man, with rosy cheeks, wearing a furry overcoat and hat in his poem, which inspired Robert Weir to paint the first portrait of Santa Claus in 1837. He made Santa wear a short suit and a stocking hat as he puffs at his long clay pipe. Finally it was in 1863, that we get to see Santa more as a real person through the pictures drawn by Thomas Nast. This is the final Father Christmas figure that we now commonly see being used for Christmas accessories and ornaments." And a picture from 1800s shows him as the 'cheery fat guy in the red suit'. http://www.britannica.com/EBchecked/topic-art/522799/67600/Merry-Old-Santa-Claus-by-Thomas-Nast# http://www.britannica.com/EBchecked/topic-art/522799/67600/M... So no, when I show my kids pictures of Santa Claus, it's absolutely nothing whatsoever to do with Coke.