Understood, but its not that google went social that was a problem, it was that they had no vision about how to do it in the first place. They perfectly execute

Understood, but its not that google went social that was a problem, it was that they had no vision about how to do it in the first place. They perfectly executed their vision to create a social network, but people already had that. It has little to do with egos and everything to do with bad planning and a panicked knee-jerk response to the crisis at hand.