Indeed, it broke Google's #1 rule for new products; make something 10x (i.e. substantially) better. Google+ was great. It just didn't do a much better job of s

Indeed, it broke Google's #1 rule for new products; make something 10x (i.e. substantially) better. Google+ was great. It just didn't do a much better job of solving a problem that Facebook already had. One strategy would have been to integrate Google+ into Google Contacts, Photos, Messaging, basically forcing people to integrate their social network into their phone and gmail contacts, messaging etc... People would have been pissed, but it would have actually provided a unique utility (one place for all your social interactions). A bold move is what it takes to dethrone a king.