I regret that I have but one +1 for this comment. This is exactly what happened. The thinking was, "We're going to make a successful social network ... what c

I regret that I have but one +1 for this comment. This is exactly what happened. The thinking was, "We're going to make a successful social network ... what can we do that looks like successful products?" So the target audience is just "everyone", since of course everyone wants to use a successful social network. And if the stats don't look like they're successful, make up new stats ("the fastest growing social network ever" bullshit). And when that fails, we force as many products as possible to integrate with it, which of course they have to do because we're making a "successful" network and who wouldn't want to integrate with "success"?