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The article touched on this briefly, but my personal opinion about why Google+ failed is because it isn't needed. People who have spent hundreds of hours cultiv
by cddotdotslash 11y ago
The article touched on this briefly, but my personal opinion about why Google+ failed is because it isn't needed. People who have spent hundreds of hours cultivating their Facebook profiles, building out their networks, etc. had zero reason to switch. Any time I asked a friend to join Google+ the answer was always "Why? Facebook works fine." While people in the tech echo chamber are always searching for new products and new ways to use online services, the vast majority of people simply don't care. Honestly, G+ could have been the best platform in the world and I doubt people would have switched only because what they had already worked.
- Negative1 11y agoIndeed, it broke Google's #1 rule for new products; make something 10x (i.e. substantially) better. Google+ was great. It just didn't do a much better job of solving a problem that Facebook already had. One strategy would have been to integrate Google+ into Google Contacts, Photos, Messaging, basically forcing people to integrate their social network into their phone and gmail contacts, messaging etc... People would have been pissed, but it would have actually provided a unique utility (one place for all your social interactions). A bold move is what it takes to dethrone a king.
- aleh 11y agoI would give up Gmail, really.