Process can overcome this. "Systematic Inventive Thinking" is a methodology which does just that. I took a crash course with the company that created it. The r

Process can overcome this. "Systematic Inventive Thinking" is a methodology which does just that. I took a crash course with the company that created it. The repeatability of the process impressed me, especially across different groups and problems. You can boil it down to a checklist, (though it's still a meaningful time commitment). More on the company here: http://www.sitsite.com/ http://www.sitsite.com/ Unfortunately I don't see much on their site about explaining their process, but a lot of "Design Thinking" courses cover similar approaches. Stanford's d.school has an intro here: http://dschool.stanford.edu/dgift/ http://dschool.stanford.edu/dgift/