"Objective" just means "factual." There can still be an objective analysis, it's just that different things are better for different people, so the analysis ha

"Objective" just means "factual." There can still be an objective analysis, it's just that different things are better for different people, so the analysis has to be done on a per-person basis. What is objectively the best UI for me is perhaps different from what is objectively the best UI for you, but it's still a factual (objective) issue.