It's true what it says about the purpose of advertising, and how it needs to be expensive to work; and the cost of advertising online keeps getting lower and lo

It's true what it says about the purpose of advertising, and how it needs to be expensive to work; and the cost of advertising online keeps getting lower and lower. However I'm not sure stopping targeted ads will magically solve everything and make online ads as profitable as traditional ads; I'm sure most people block ads because they don't want to see them, not because they are targeted. Maybe online ads should be like traditional ones: ads being more expensive the more traffic the website gets; so having a banner in a very popular website should be the equivalent of having a billboard in an important avenue. So cost should be per view, and not per click. After all most of the most expensive ads in traditional media are there to establish a brand, not for you to buy something right now.